Big Agnes, the Steamboat-Springs-based outdoor equipment brand, announced a series of new hires and promotions within its sales team, which continues to expand in the brand’s 20th year of operation.
Joining the sales teams are Craig Hatton and Parker Batt, while current team members Kody Herman and Eric Einfeld have been promoted within the company.
“We’re continuing to expand our reach across the globe, and in order to do so, we need to continue to support and grow our sales teams,” said Bill Gamber, co-founder and president of Big Agnes. “Craig is a core user and an experienced leader who is very well respected by retail buyers, sales reps and past colleagues. We’re excited to add these new members to the team and proud to announce these key promotions as well.”
Hatton joins the Big Agnes team as its Director of North American Sales. He will work alongside long-time North American Sales Manager Rose Alford, and the sales team to create and support sales strategies and policies to promote the brand’s expansion. With more than 20 years of outdoor industry experience with brands including Black Diamond and Backcountry Access, Hatton is a strong addition to the team.
Einfeld, who joined Big Agnes from Smartwool in 2020, has been promoted to Sales Operations & Planning Manager. In this role, he will support in-house sales and outside rep agencies to help achieve the brand’s annual objectives. Einfeld will be involved with product forecasting, performance tracking and providing key insights on future business initiatives.
Herman, a Big Agnes staff member since 2016, has been promoted to an Operations Business Analyst position. Herman will assist Einfeld and the Dealer Services team with the allocation and management of inventory based on analysis of trends, product performance and promotional, event and dealer needs. Herman previously served in the sales coordinator role.
Also joining the company, Batt will work as sales coordinator. An industry veteran with inside and outside sales experience with brands including Shimano and Pearl Izumi, Batt is an avid outdoorsman,
