Beyond Clothing Launches DTC Brand

Beyond Clothing, which has sold technical clothing system through retail channels since 1996, has launched a new Kyros clothing line that will be sold exclusively through a direct to consumer sales model.

Beyond Clothing says by removing wholesale and middlemen dealers, the Kyros lines will be “both accessible and incredibly affordable.” According to the company, Beyond Clothing will now be able to directly control the quality of experience that every customer receives as they browse and purchase the Kyros line.

“Our overall goal is to provide the modern-day explorer with the knowledge, tools, and proper clothing to explore the wild and wonderful corners of the world,” said Rick Elder, president of Beyond Clothing. “This direct-to-consumer strategy will allow us to focus on providing our valuable knowledge and proper expeditionary clothing at the most competitive price on the market.”

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The new Kyros collection also is the company’s first-ever imported product.

Check out the provided video statement from Rick Elder, Beyond Clothing President.