Bergan USA announced the hiring of Dan Dixson to represent the brand in Northern California and Northern Nevada rounding out its sales support in the important western sales region.
Established in Longmont, Colo., as a subsidiary of Bergans of Norway in January of 2012, the company is expanding its sales force to support its North American growth plans. Dixson is the second rep to be added this year, after Dan Ducey was hired in July to cover the southwest.
“The northern California/Nevada region is a very important ski and outdoor market for us,” said Keith Patterson, Bergans USA’s vice-president of sales and marketing. “Having someone like Dan on the ground in the territory will allow us to better serve our existing and future dealer base with the highest level of customer service and support.”
Dixson has an extensive background in the ski market and proven success representing products for companies such as Head/Tyrolia Wintersports, Fischer Sports USA, Karbon, POC, Swix and Uvex. Dixson was also general manager of Reno, Nev. retailer Sierra Mountaineer.
“Bergans 100-plus years of technical innovation and quality in skiing, polar exploration and backpacking products was a big attraction to me for the brand. I’m looking forward to representing Bergans to my existing retailers and new ones as well,” said Dixson.