Asics Takes Equity in Retail Tech Startup

Asics Ventures Corporation, the investment subsidiary of Asics Corp., has taken an equity stake in Aura Vision, a startup that provides in-store analytics for offline retailers.

Aura Vision provides in-store analytics for offline retailers using their existing security cameras. With proprietary technology, Aura Vision is able to detect and track in-store traffic and segment footfall based on age, gender and other demographic factors, without the need for facial recognition.

The solution is also able to differentiate staff members, so retailers can leverage this information to understand where staff and customers spend their time while in-store and uncover opportunities for operational improvements, said the company.

Asics reported is looking to use Aura Vision’s system within its owned stores.

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