Asia Outdoor 2014 in Nanjing is looking to act as a springboard for the Chinese running sector. From July 23 – 26, the ninth edition of the Asia Outdoor trade show is taking up the baton with a new “Running Village.”
“We want to give running in China a face. This is why we are providing an exhibition platform for manufacturers and showing industry retailers how to become part of this young and emerging market,” said Knut Jaeger, Chairman Beijing German Messe Exhibition Consulting Co. Ltd.
In addition to exhibitors at the “Running Village”, including international brands such as Asics, Odlo, Salomon, X-Bionic or Skins, there will be numerous running-related events. These include the “Running Award,” in which an international panel of experts awards the best and most innovative running products in the industry, and a “Night Running Race” in the Purple Mountains, (July 25, 2014), which is being held for the second time. Thisprogramme of events is set to bring together interested running retailers from all over the world. Moreover, there will be a range of running workshops and the “China Running Industry Forum,” where industry experts will be discussing the current state and future development of the Chinese running market, in order to provide a deeper analysis. The new “Running Village” is organised by running expert Yan Wei.
