Running shoe brand, Altra Running, has added new displays to its retail merchandising program. Concept Designs designed countertop and floorstanding displays to provide strong branding and product visibility, said the company. The displays were designed to give Altra options that will fit in a variety of retail environments.
Both the countertop and floorstanding displays are fashioned from powdercoated steel and wire. The angled upright post echoes Altra’s logo and provides subtle brand reinforcement. The countertop display holds a pair of shoes – one “toe out,” the other “sole out”. The shoes are mounted to wire forms that present them at an appealing angle. A PVS foam board printed header is mounted at the top.
The floorstanding display holds six shoes on wire brackets. An interchangeable printed vinyl banner is mounted opposite the shoes and adds visual appeal. The Altra logo header is printed on a two-sided PVS foam board.