Alpine-X, a developer of indoor snow sports resorts across North America, launched programs designed to foster inclusion and grow the community participating in snow sports.
Under these programs, the company will host more than 1,000 visits per year at each of its locations for children, families, and other individuals who have traditionally been underrepresented or unable to participate in snow sports.
Alpine-X intends to use its indoor snow sports resorts to solve the traditional challenges of cost, geography, and seasonality that have prevented many people in the community from actively participating in snow sports. As part of the Alpine-X “Snow Play for All” program, the company plans to offer a minimum of 1,000 no-cost visits every year to each of its locations.
The company will work with local and/or national programs in each metropolitan area near an Alpine-X resort to identify children, families, and other individuals who have been underrepresented or unable to join in the community of snow sports participants. Alpine-X’s program will include all costs for equipment rental, lessons, lift tickets, and meals during a visit.
This new program is an extension of the company’s Alpine-X Club, a free membership program geared towards building a participating community of snow sports enthusiasts and supporters. New members can sign up at alpine-x.com and receive benefits such as invitations to special events, discounts on lift tickets and equipment rentals, and other items. The Alpine-X Club was created to help grow a community of members to help shape the Alpine-X experience for all guests.
Alpine-X intends to complement traditional mountain resorts by expanding general interest and inclusive participation in snowsports. At the company’s resorts, guests can participate in skiing, snowboarding, snow tubing, and snow play, as well as other no-skill and low-skill activities, all in ideal conditions year-round.
