Adventure Fit Events, described as an experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. More than 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, said the company. Experiential event sponsorship opportunities are now available for Adventure Fit’s numerous running, cycling, food, beer, and music festivals.
“It’s no secret that brands are seeing the benefits of connecting with customers face-to-face,” said Josh Kravetz, president of Adventure Fit. “Consumers are investing more on experiences than ever before and this creates an opportunity for brands to engage with our attendees through creative and fun experiential event marketing strategies.”
Working with top brands including SHAPE Magazine, New Belgium Brewing, and CLIF Bar, Adventure Fit’s events have include elements that educate, increase sampling, and directly drive sales for its partners. Successful past examples of experiential strategies for partners have included scavenger hunts, obstacle courses, custom apparel and souvenirs, and bike-powered phone charging, said Adventure Fit. New Custom Event development is available as well as partnerships with popular existing events including:
· Old Man Winter Rally (2/9/20): Winter gravel cycling and running adventure in the Rocky Mountains.
· Burning Can Fest at the Lyons Outdoor Games (5/30/20): Outdoor lifestyle festival with a beer fest, huge concert, adventure sports, and camping.
· Triple Bypass Ride (7/11/20): Colorado’s largest participatory cycling event, taking riders on a 120 miles course over 3 mountain passes.
· Race Across America (6/16/20): World’s Toughest Bicycle Race, spanning 3000 miles from west coast to east coast.
· The Beer Relay (5/30/20): The love child of team trail running and beer drinking.
· Boulder Taco Fest (7/25/20): The best tacos, live lucha libre wrestling, concert, and fine beverages at the base of the foothills in Boulder, CO.
· Gold Rush Rally (Sept 2020): Cycling adventure through the gravel roads and trails of Boulder’s gold mining past, set in historic Gold Hill, CO.
Sponsorship packages are available for individual or discounted for multiple events. Current companies partnering with Adventure Fit events include Oskar Blues Brewery, Rapha cycling apparel, Nuun hydration, the Town of Lyons, New Belgium Brewing, Otter Box, and many more.
Sponsorship and partnership inquires can be sent directly to Kravetz at josh@adventurefit.com
