Advenate, an innovator in backpacks and outdoor equipment has established its new North American subsidiary based in Vail, Colo. Advenate was established in 2016 with the introduction of a small, yet highly technical and advanced collection of alpine avalanche and backcountry gear. Its products such as the Integrated Avalanche System (IAS) airbag pack series was a 2017 ISPO Brand “New Award” Finalist, followed by a 2018 ISPO “Gold Medal” Award for the Hybrid/Hybrid Pro System and the 2021 ISPO “Gold Medal” Award for the forthcoming My.One Functional Clothing program.
Advenate has retained Colorado-based Barry Levinson as its managing director of North American Operations. Levinson, who founded Club A by Torstai’s U.S. operations, SRD/Ski Racing Development, SYNC Performance and introduced POC to the U.S market as well as having stints with Spyder and Parajumpers, brings a history of brand building and operational experience.
“One of our essential beliefs at Advenate is ‘Inspired by Nature,’” Levinson said. “We want to build products that will last a lifetime and have deep core credibility. Our very name, Advenate combines these beliefs: adventure, innovation, nature. These beliefs combined with a strong environmental and eco-friendly ethos have convinced us that current sustainability concepts do not go far enough. Many of our materials and fabrics are sourced in Europe and are bluesign certified. “This is the only way we can effectively minimize our carbon footprint and really guarantee ongoing sustainability along the entire production and lifecycle chain.”
The Advenate Symphony is the most versatile tour companion on the market. This ingenious bike and
hike backpack is available in three versions, 8+2+4, 18+2+6 and 25+4+6 configurations offering unmatched pack size variability, whatever model you chose. Its volume can be enlarged twice with the two-step expansion system. The second expansion stage, a separate add-on bag, is stowed away in the bottom compartment and can be docked into place in a matter of seconds. With the Airmesh and ventilated Ergovent back system as well as hydration reservoir and back protection options the Symphony series is the most advance bike pack available.
The Genius 3+2 hip pack transforms into a bike handlebar bag. The anatomically shaped hip fins with Airmesh are folded behind the back section, the stowed Fast Fix attachment clips provide a secure attachment to handlebar stem and steerer tube. As a hip pack with expandable volume, it scores with clever features and ventilated Ergovent back system. As a practical handlebar bag, it offers quick and easy access to the equipment. The Genius and available HydraPak reservoir is more than just a hip pack and the ideal companion for the next tour.
The Advenate Hipmaster 5+2 keeps what its name promises and combines the highest technical demands with unique design. The robust and durable bag made of bluesign materials has, in addition to a full complement of features, a lower back protector integrated and can be increased by two liters through its expansion system if necessary. Its back section has special ventilation channels with Airmesh cover, which allow rapid air exchange and ensures a comfortable feeling.
The Gravity Control System can be adjusted for a precise fit and, together with the anatomically shaped hip fins, ensures a perfect fit. Add the HydraPak reservoir and this high-end hip pack is ideally equipped for demanding bikers and hikers.
With the Infinity 2in1 you have a compact hip pack or a backpack with plenty of storage space. The Infinity 2in1 allows you to convert it into a full-fledged backpack with an ergonomic carrying system. The five-liter volume hip pack expands to 20 liters in backpack mode, setting standards in flexibility. The specially designed back system with ventilated Airmesh offers an optimal and ergonomic fit in both carrying modes. Made from bluesign certified fabrics, it also scores in terms of sustainability. Sophisticated features round out the package and make the Infinity a highly innovative and maximally flexible companion on the bike or hike.
Lastly, the Ultimate 10+2 receives a refresh for Spring/Summer 2023 With its expandable base volume of 10 liters and a removable back protector and available HydraPak reservoir, the Ultimate is an ideal companion for fast trails and short rides. Completed by sustainable materials, thoughtful features and the Ergovent mesh carrying system, the Ultimate becomes a functional backpack for the next bike … or hike adventure.
The Advenate collection will be available in March/April 2023 at www.advenate.com and at select retail partners.
