Buff, Inc. named Rand Whitney as the new Director of Sales. Whitney brings more than two decades of leadership experience in the general sporting goods and specialty outdoor and winter sports industries to his new role overseeing Buff, Inc.’s national sales force.
Whitney’s professional background most recently includes three years as the North American Sales Director at Mammut Sports Group in Vermont where he managed sales growth and operations development. Prior to Mammut Sports Group, he served as Vice President at NBS Retail Buying Group, as well as High Sierra Sport Company where he oversaw brand and sales strategies. A member of the Sierra Club and American Alpine Club, Whitney is an avid ski-tourist and ice climber.
“Rand is a natural fit for the BUFF brand given his love for the outdoors and extensive business development and brand stewardship background within the outdoor industry,” said Shirley Brunetti, Vice President and General Manager at Buff, Inc. “We’re thrilled to have him build and coach our sales teams as we continue expanding within the U.S. retail market.”
