Implus announced the launch of its Fitness & Wellness Division, focused on driving Implus to the forefront of the health and wellness industry, said the company. Based in one of the most active and fit cities in America, Austin, Texas, the Implus Fitness & Wellness Division is led by Ryan Cruthirds, Vice President of Sales & Product, and Marco Garsed, Vice President of Marketing.
“As consumer trends continue to show growth in the health and wellness sector, the Implus Fitness & Wellness Division is in a unique position to provide quality products and innovative education to help consumers ‘Prepare, Perform and Recover’ as part of a healthier, active lifestyle”
“2015 marks a strong year for Implus,” said Todd Vore, President of Implus. “We have expanded our product portfolio with multiple brand acquisitions which will continue to increase our retail distribution. The Fitness & Wellness Division perfectly positions Implus to become the One-Stop-Shop for a variety of active lifestyle retailer partners.　We will continue to combine consumer-driven brands with the unparalleled service levels and support our customers know and trust from Implus – a valuable combination.”
“As consumer trends continue to show growth in the health and wellness sector, the Implus Fitness & Wellness Division is in a unique position to provide quality products and innovative education to help consumers ‘Prepare, Perform and Recover’ as part of a healthier, active lifestyle,” said Garsed. “Austin is an ideal place to manage our Fitness brands and keep our team on the pulse of key market trends.”
Implus experienced tremendous growth following a majority investment in the company in 2015 by Berkshire Partners. Recent acquisitions include TriggerPoint, Balega, Harbinger Fitness and FuelBelt, growing the Implus portfolio to a total of 16 brands.
