The Running Event (TRE) opened registration for its 20th edition. Taking place December 1-3 at the Henry B. González Convention Center in San Antonio, Texas, the event brings together specialty retailers, brands, race organizers, media, and industry leaders for three days of business, education, product discovery, and connection. Early bird pricing is available through September 24. Click here to register.
This year’s education program is centered around the theme “Celebrating Run Specialty: Now and Tomorrow,” and will feature sessions that equip retailers with practical strategies for their businesses, teams, and careers. Tracking to have the largest exhibit hall in event history, TRE 2026 already has more than 310 confirmed exhibiting brands, including cornerstone industry leaders, emerging companies, and several new-to-TRE brands. View the TRE 2026 exhibitor list.
“TRE has reached its 20th year because of the running industry,” said Genae Salinas, TRE Event Director. “The retailers, brands, media, and many others are the reason our event has endured. While TRE has certainly evolved over the years, our mission has remained clear from day one: create opportunities for this community to connect, get inspired, do business, and build a thriving future together.”
As always, TRE will extend beyond the show floor. Events including the Opening Party, River Walk Run, and Indie 5K offer connections outside of the exhibit hall. The newly announced 2026 Best Running Stores honorees will be recognized at the Industry Awards Dinner on December 3, where the 2026 Store of the Year will be revealed. Throughout the week, TRE exhibitors and partners will also host events and meetups. View the current event schedule here.
“Our goal is for these three days in San Antonio to be a jumping-off point for a full year of new ideas, relationships, and progress,” said Caitlin Ewing, TRE Sr. Content Manager. “We will continue listening to the industry, learning about its goals and challenges, and evolving TRE’s programming accordingly.”
