Fleet Feet announced the opening of Fleet Feet Naples, Fla., owned and operated by Brian and Janene Urichko. The store is located at The Pavilion shopping center, 8961 Tamiami Trail N., Naples, Fla. Fleet Feet is the nation’s largest franchisor of running specialty stores with more than 285 locally owned and operated locations.
Fleet Feet Naples is scheduled to open on June 1, with a grand opening celebration on June 3 to coincide with Global Running Day. Celebrations continue on June 13, with an On Running event featuring food, beverages, and giveaways. The store will carry top brands such as HOKA, Brooks, On, Nike, Adidas, and more. Shoppers can experience Fleet Feet’s outfitting process, using 3D foot scanning to fit each customer with the right shoe for their unique stride. Fleet Feet Naples will also offer beginner, half marathon, and full marathon training, plus community runs highlighting local run clubs.
Lifelong athletes, the Urichkos’ journey with Fleet Feet began a decade ago in Central Florida as customers. After experiencing the Fleet Feet fit id process, Brian and Janene turned their passion for running into a business and now own two locations in Southwest Florida.
“Opening a second Fleet Feet store is a dream come true and labor of love,” said the Urichkos. “We are excited to expand our passions for shoes, running, walking, and educating others, and are grateful to be a part of such an active, vibrant Fleet Feet community in Southwest Florida.”
Before joining Fleet Feet, Brian Urichko moved to Florida from Illinois in 1978, and earned degrees in Exercise Physiology, Secondary Education Science, and Educational Leadership from the University of Florida. Brian spent seven years as a teacher and 20 years as a school principal.
Janene Urichko came to Central Florida from Miami in 1979 and built a career in education, earning a Master’s in Elementary Education from the University of Florida, along with endorsements in ESOL and Gifted Education. Most recently, she developed a new gifted curriculum at St. Luke’s Lutheran School in Oviedo. She also spent several years as a real estate agent.
High school sweethearts, Brian and Janene are parents of two adult sons, Ethan and Aiden, who are both active in the Urichkos’ Fleet Feet franchise in Fort Myers. In 2022, the Urichkos drove a sales increase of 51% in their first year of ownership at Fleet Feet Fort Myers, one of the largest year-over-year increases of any Fleet Feet. The Fort Myers location continues to demonstrate strong growth, posting approximately 11% sales growth in 2025.
“The Urichkos are exactly the kind of owners who make Fleet Feet special,” said Jason Jabaut, chief operating officer at Fleet Feet. “Their steadfast approach to serving runners in the community and passion for the sport has resonated strongly in Southwest Florida, where their leadership has been a constant driver of success. I look forward to seeing them build the same community out of the Naples store.”
