Women-led active lifestyle and apparel brands Oiselle and Wild Rye announced today the launch of a collaborative collection consisting of shared, limited-edition prints featured across each brand’s key spring styles. The collaboration features a shared print story developed by the Oiselle and Wild Rye product teams, expressed across each brand’s Spring ’26 collection through varied scales and colorways—at times bold and energetic, at others fluid and understated—reflecting the range women carry every day, said the companies.
This collaboration showcases the playful color and thoughtful design each women’s performancewear brand brings to the industry: Wild Rye focuses on empowering women in the outdoors with their technical and thoughtfully designed snowsports outerwear, mountain biking and outdoor lifestyle apparel; and Oiselle’s status as the original by women, for women run apparel and performance brand, creating female-focused athletic apparel for athletes of all ages, paces and places.
This joint collection is something that has been in the works for some time, as both brands share a female-focused customer base motivated by values-driven brands, design that prioritizes the needs of active women, and a strong sense of community.
“We’ve known and had a strong connection with Cassie and the Wild Rye team for some time – it’s motivating to share a goal of creating a meaningful community for women in sport,” said Oiselle CEO, Margo Cramer. “This new collection really accentuates our shared love of creating beautiful, technical apparel that enables women in their active goals.”
Wild Rye Founder and CEO, Cassie Abel, shares this sentiment around the collection and the brands’ relationship. “Oiselle has long been a brand I admire — not just for the quality and performance of their product, but for the way they’ve built a powerful community around women in sport. We share a love of color, creativity, and uncompromising quality, along with a deep belief that women deserve gear designed specifically for them. This collaboration feels like a natural extension of that shared ethos — women supporting women and designing technical apparel that empowers movement in all its forms.”
The collection spans multiple styles across both brands, highlighted in collab colors for the Oiselle sports bras, Pockito Collection, Roga Collection, Whirlwind Collection, Runner Trucker and Take Flight Split Short. Wild Rye’s feature collaboration collection styles include Freda Short, Parker Action Dress, Lil Party Shirt, Easley Crop Tee and the Elanore Chammy.
All products can be found while supplies last at www.oiselle.com and www.wild-rye.com.
