INOV8 – which provides high-performance running, hiking and gym gear to help athletes push boundaries – announced that its founder, Wayne Edy, has returned to the company as CEO. Poised to lead the company into what it calls an “exciting 2025,” Edy will be joined by returning product and marketing director, Michael Price, who was with the company from 2016-2022.
“2024 has been a transformative year,” said Edy. “We’ve redefined the design and fit of our footwear to work naturally with the foot, enhancing strength and movement. Alongside this, we’ve rebranded. The response has been extremely positive and sets us up for growth in 2025.”
“I’m excited for Michael’s return,” he continued. “Together, we’ll bring fresh energy and innovation to the market.”
Rooted in the English Lake District and celebrated globally, INOV8 offers an innovative sports brand that strives to empower physical and mental fitness through more fulfilling sporting experiences. It focuses on products and innovations that specifically keep athletes “within the flow.”
“Our focus is strengthening the brand, expanding our reach and building growth across wholesale, distributors and D2C,” said Price, who also formerly worked with Asics and Reebok. “We’re committed to building strong partnerships and a motivated team that competes – and wins – together. With revitalized leadership, INOV8 is looking forward to a bold future.”
