Oboz put the call out to its fans and retail partner customers to nominate their favorite Oboz retailer as part its “Store Solemate” program. The top-four nominees were:
- Summit Footwear (Invermere, B.C., Canada)
- River Rock Outfitters (Fredericksburg, V.A.)
- Roads, Rivers, and Trails (Milford, O.H.)
- Whole Earth Provisions (Austin, T.X.)
Each business will be highlighted on the Oboz website and social channels throughout 2025. Additionally, Oboz will sponsor a staff party for each location, hosted by the local sales rep group.
“Thanks to all the Oboz fans who showed their love for our retail partners this holiday season,” said Abigail Cook, Oboz marketing and ESG manager. “Each of these stores prides themselves on providing superior customer service and we are proud to have them as Store Solemates.”
Nominations were collected Dec. 16-19, via an online form. Over 100 Oboz retailers in all were nominated.
