KUIU, a manufacturer of performance hunting gear, has opened its second store in Dallas, providing shoppers an opportunity to see the company’s products first-hand. The location is 13846 Dallas Parkway, Suite 100.
The goal of this store is for KUIU to be more present in the hunter communities, whether getting ready for their next hunt or sharing a hunt experience with them at the store. The company built this location around a team of people and wants KUIU Nation to know it is here for them by sharing the KUIU experience in person.
Being direct-to-consumer focused, KUIU has a lot of data and insights on their customers. Based on the active consumer base in Dallas, it’s an ideal location for a brick-and-mortar store.
“KUIU was built with a robust e-commerce business, and physical retail stores have been part of the plan for years. Our first store located at KUIU headquarters in Dixon, Calif., enhanced the KUIU consumer experience since its opening, and now we are excited to physically bring this brand to the Dallas community” said Kevin Wilkerson, VP of Brand Marketing. “We plan to open multiple stores over the coming years and are currently working on securing our next locations. We are excited to bring KUIU into more communities over the coming years.”
KUIU’s Dallas store was created based on a test-and-learn approach to help educate customers on the products. KUIU wants its consumers to be hands-on with their gear when they visit the store.
The pack area is a perfect example of this, where customers can meet with a KUIU gear expert to build and test a pack to personal specifications.
Even the product displays were purpose-built to showcase KUIU’s technologies, so customers understand why KUIU is world-class.
Throughout October, five percent of the Dallas store’s net profit will go to KUIU’s Conservation Direct initiative.
More information can be found at www.kuiu.com.
