Obviouslee, a full-service marketing and creative agency based in Charleston, S.C., will partner with Toadfish as its media relations and community marketing agency of record.
Toadfish produces eco-friendly coastal kitchen tools, innovative drinkware and performance-angling products that replenish oyster beds and aid in cleaning coasts with each purchase.
The partnership reflects Obviouslee’s dedication to the outdoor industry and its mission to partner with purpose-driven brands.
“At Toadfish, we’re all about designing outdoor products that enhance lifestyles and contribute to cleaner coastal waters. That’s why teaming up with Obviouslee is an ideal strategic partnership — our shared focus on the outdoor category and creative innovation is an ideal foundation for this collaboration,” said Casey Davidson, founder of Toadfish
Founded in 2017, Toadfish is a South Carolina-based company that specializes in producing designed coastal lifestyle products. The company has a commitment to protecting the saltwater environment and educating customers about the cause and effect of over-harvesting versus replenishment. Through its “Put ‘Em Back” program, Toadfish has pledged to clean coastal waters by replenishing and replanting oyster habitats throughout the country. The effort is crucial since a single oyster can filter up to 50 gallons of coastal water per day, which removes toxins from runoff and creates a thriving habitat for various species of marine life.
“As long-time fans of its purpose-driven brand and products, we are thrilled to partner with Toadfish on this next wave of growth, drawing on our team’s extensive relationships and experience in the outdoor industry,” said Lee Deas, chief executive officer and founder of Obviouslee. “As a Charleston-based company, we are passionate about protecting our coastal waters. Toadfish has already planted over 280,000 sq ft of oyster beds, making a massive impact along the East Coast.”
Since its establishment in 2005, Obviouslee has provided a range of marketing services, including strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production.
With a diverse portfolio that includes Bajio Sunglasses, KUIU, Jones Snowboards, Ruffwear, Tenkara Rod Co., ZAG Skis, and other outdoor brands, Obviouslee is a leader in branding and marketing for outdoor products, events and experiences.
To learn more, visit obviouslee.com.
