Sustainability solutions provider for the textile industry bluesign announced a partnership with Madewell, a fashion and denim lifestyle brand, as the first U.S. denim company to become a bluesign System Partner.
The partnership reflects Madewell’s commitment to reducing its environmental impact through the implementation of the available techniques and sustainable practices in denim production.
As a comprehensive solutions system, bluesign focuses on sustainable chemistry, employing a holistic approach to drive environmental improvements, enhance worker safety, and increase resource efficiency.
Through rigorous on-site assessments, management of input streams, and verification of chemical inventories, the bluesign team works closely with system partners, including brands, manufacturers, and chemical suppliers. Together, they develop tailored solutions that prioritize the highest level of safety for people, the planet, and consumers.
Madewell’s collaboration with bluesign to produce denim more sustainably launched in October 2022. Its first denim style launched under the partnership was crafted using bluesign Approved ISKO fabrics, a certification that signifies adherence to bluesign’s strict worker safety and environmental requirements as well as the elimination of hazardous chemicals from the beginning of fabric production.
This partnership reinforces Madewell’s commitment to sustainable denim production and its dedication to implementing innovative solutions to lead the way toward a more sustainable fashion industry.
Madewell’s system partnership with bluesign coincides with the introduction of the solution provider’s “bluesign DENIM” concept, highlighting the importance of clean chemistry and production processes for a sustainable and responsible choice. bluesign Denim represents a commitment to minimizing the denim industry’s negative impact on people and the planet through collaboration with denim partners to eliminate harmful chemicals and ensure sustainable manufacturing processes. With a focus on creating the cleanest denim in the world, the concept covers fabric and garment production steps that meet the strict bluesign Criteria, ensuring the safety of workers, the environment, and consumers. Choosing bluesign® Denim will allow consumers to embrace the freedom of denim while making a reliable and sustainable fashion statement.
For more information on bluesign and its commitment to sustainable practices, visit www.bluesign.com.
