Years have passed since Kånken was created for Swedish schoolchildren in 1978. Since then, Kånken has become a household name worldwide, worn by people of all ages, from all walks of life. Yet it has remained basically the same.
The bag’s timeless design has never fallen out of fashion. Stubbornly refusing to conform to fleeting trends and styles, holding steadfast to its design, longstanding durability and simple functionality.
Today Kånken is available in more colors, sizes and models than ever and is famous for its ability to become a loved and personal companion in people’s daily lives. Its large community of wearers are using it to carry everything from future plans to ordinary lunch boxes and are personalizing their Kånkens with stickers, pins, patches and even embroideries – photographing it, drawing it and sharing their ingenuity with the world.
Kånken Me Fjällräven is launching a new platform to offer Kånken fans the opportunity to be creative and personalize their own Kånken, to reflect their colorful personality, match it with their favorite jacket, or just improvise.
With 14 color choices and 15 customizable parts the online configurator offers billions of possible combinations making it almost impossible to meet someone else with the same Kånken.
Creativity is personal and Kånken Me will be as unique as its owner. With a shareable link Kånken Me can even be co-created with friends.
Launching on October 18, the platform will start with a limited drop of 1.000 Kånken per week (500 Europe/500 North America) with new drops of Kånken Me waiting to be customized every week.
“With Kånken Me we want to celebrate the global community with all its creativity using Kånken as a canvas for self-expression”, says Henrik Andersson, global creative director at Fjällräven. “The configurator offers a vast multitude of combinations, enabling each user to create their own unique expression … all in an easy and playful way.”
After creating and submitting the design through the configurator Fjällräven will make every Kånken Me masterpiece and ship it to its new owner within three to four weeks. Kånken Me will be available on fjallraven.com beginning October 18. For more information fjallraven.com/kanken-me
