Julbo Eyewear, a French eyewear brand based in Longchaumois, France, with its subsidiary in the Green Mountains of Vermont, appointed Rick Randall as vice president of U.S. Sales.
Formerly, Randall was Julbo’s national sales manager. He moves into his new role to continue evolving U.S. sales strategies, strengthen retail growth, promote and lead Julbo’s growth into new markets and categories.
“Rick has been a valuable addition to Julbo’s U.S. team and has done an incredible job managing our sales strategies. He made sweeping changes to our sales department and showed a true commitment to the brand during incredibly challenging times,” said Julbo’s U.S. CEO David Crothers. “Rick joined our team only two months before COVID hit our industry and brought Julbo’s business to a near standstill. He tirelessly worked to see Julbo succeed through the pandemic. We’re lucky to have him.”
Randall has been with Julbo for a year and a half and has created a sustainable sales strategy to bolster the brand’s retail business. He’s built valuable relationships that have grown into instrumental partnerships for the brand.
Prior to his time with Julbo, Randall was Rocky Mountain Bicycles factory sales rep for New England. He has over a decade of experience as an independent rep where he supported sales for many successful brands in the territory.
