Nathan Sports, a leader in running hydration, storage and visibility, is introducing its first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries,” where superior performance meets everyday comfort.
The apparel is designed to transcend from running into other activities and everyday life. All of the features consumers have come to love and expect from Nathan’s best-in-class hydration gear will be present in the new collection of running tees, shorts, jackets, joggers and leggings.
Lightweight and comfortable with thoughtful storage and enhanced safety features, Nathan running apparel is made to move in, sweat in and feel as good as a second skin.
“Our entry into the apparel category is a direct result of our consumers’ request for these products,” said Mary Harden, director of brand marketing for Nathan. “We strive to create products that help athletes to perform their best and this apparel collection is no exception.”
Nathan has a strong commitment to run safety and includes 360-degree hits of reflectivity on all of its hydration gear. Similarly, the apparel line will incorporate reflectivity into the entire collection, with multiple points of strategically placed reflective details to keep runners seen and safe. Preparation is a key component to the run safety story and choosing apparel with enhanced safety and visibility features is a great place to start.
The apparel line will offer a selection of men’s and women’s items, from water and wind-resistant jackets to race-day-ready tees, shorts, and leggings. The collection features an “inclusive fit” to cater to the body types of every kind of runner.
Nathan places the same attention to detail that can be found in all its hydration products into the apparel, such as the jingle-free zippers and noise-free fabrics for a quieter run; flatlock stitching to eliminate bulk and chafing; vented panels and moisture-wicking materials to keep runners cool and dry; strategically placed pockets to safely carry whatever is needed to be carried.
The collection is available directly to consumers at nathansports.com.
