Stio’s entire fall 2015 down collection will feature ALLIED Responsible Down Standard certified down. This new standard, championed by ALLIED, currently ensures the responsible treatment of over 100 million birds and provides transparency for all aspects of the supply chain, says the company.
ALLIED Feather & Down has been providing bluesign approved down to some of the most recognizable brands in the outdoor industry for more than 25 years. Stio joins a number of premium brands including The North Face, Helly Hansen, Eddie Bauer, Feathered Friends and others who are adhering to the industry’s largest down standard.
“We believe that ethically and responsibly sourced down is an industry imperative and we’re happy to partner with brands that share this belief,” said Daniel Uretsky, President of ALLIED Feather & Down. “Sustainability and responsibility are more than just buzzwords and these ideals will play a bigger role in the outdoor industry in the coming years. More progressive brands like Stio recognize this trend and are embracing it.”
Stio’s fall 2015 collection is set to arrive in August 2015 and will include technical mountain wear and fashion forward lifestyle pieces that easily transition from the epic to everyday moments of the mountain life.
“We applaud what ALLIED has done to further the Responsible Down Standard and look forward to working with them for all of our down insulation needs,” said Noah Waterhouse, VP of Marketing & Sales for Stio. “We’ve made a commitment to incorporate more responsibly sourced materials into our line and see this relationship as a key to our success.”
