Tecnica Group announced the hiring of Rob Phillips in the newly created role of North American Business Unit Director – Tecnica Footwear. Responsible for overseeing commercial operations, product and marketing, Phillips comes to Tecnica with more than 14 years of sales and management experience, including seven years with 5.11, where he helped lead his division through a period of exponential growth.
“Rob’s proven experience in business development, sales leadership, and strategic planning in the technical footwear category will allow us to build a sustainable, enduring foundation for Tecnica footwear,” said Sam Cook, chief commercial officer of Tecnica Group North America. “While his business experience is incredibly valuable, his passion for outdoor recreation and living an outdoor lifestyle are not only an important cultural fit for Tecnica, but also necessary to truly understand the outdoor market.”
Phillips begins his new role effective immediately and reports directly to Cook.
