Amazon is firing on all cylinders heading into its annual Prime Day sales event, which starts July 16 at 3 p.m. EST.
It has been revealed that total U.S. Amazon retail ecommerce sales (gross merchandise value) could hit $258.22 billion in 2018, up 29 percent over 2017 — far exceeding total U.S. retail ecommerce’s growth of 16 percent.
Amazon has double-digit U.S. retail ecommerce market share across every product category, according to eMarketer tracking, with the fastest-growing categories in 2018 expected to be food and beverage, apparel and accessories, and health, personal care and beauty.
We expect Prime participation will reach 58.7 million households and 109.5 million users in the US in 2018, a 12.5 percent increase from the prior year.
