2(X)IST, the underwear and men’s lifestyle known for cutting-edge fashion, has announced the release of “LIGHTNING,” a collection of high-end made performance-ready underwear pieces for style-conscious men who prioritize fit, fashion and function.
The new collection campaign features s supermodel Michael Yerger, bringing perpetual confidence, fresh energy and timeless youth to the campaign.
Recognized worldwide for creating pieces that feel and look good, 2(X)IST’s LIGHTNING collection consists of a re-imagined range of grown-up essentials meant for heavy activity. Made using its proprietary Speed Dri nylon fabric that moves with the wearer for the best possible fit, the line boasts an ultra-lightweight, breathable mesh fabric that wicks away moisture to keep the wearer dry and comfortable as he moves around and works up a sweat.
The line features sports briefs and underwear basics including low rise briefs and trunks, as well as high-performance long boxer briefs.
The collection comes in several design combinations, including blue and black block colors, camouflage prints, and oranges designed to stand out from the crowd. Built with a high attention to detail and pairing it with a design pedigree and unique fabrics, styles, colors and patterns, 2(X)IST’s LIGHTNING collection is made to be worn by those who seek ultimate comfort.
With nearly 30 years of experience, 2(X)IST’s continuously innovative approach to the underwear space has cemented it as a celebrated brand that has attracted a range of notable figures such as singer Justin Timberlake, former NBA star Amar’e Stoudemire and actor Mickey Rourke.
The collection is available now at www.2XIST.com
