YouGov Publishes U.S. Black Friday, Cyber Monday Projections

YouGov published a new survey – US Black Friday & Cyber Monday report 2024 – that noted that over one-third of Americans plan to take part in Black Friday and Cyber Monday sales this year.

Among the report’s findings were:

  • Following economic headwinds, 27 percent of US Black Friday/Cyber Monday shoppers believe they will spend less during sale events this year than in 2023, while nine percent believe they will spend more.
  • Black Friday/Cyber Monday shoppers spent an average of $325 last year in the U.S..
  • 57 percent of 18-34 year-olds are likely to notice mega sales events through social media, compared to 38 percent of consumers who are 35+.