YouGov published a new survey – US Black Friday & Cyber Monday report 2024 – that noted that over one-third of Americans plan to take part in Black Friday and Cyber Monday sales this year.
Among the report’s findings were:
- Following economic headwinds, 27 percent of US Black Friday/Cyber Monday shoppers believe they will spend less during sale events this year than in 2023, while nine percent believe they will spend more.
- Black Friday/Cyber Monday shoppers spent an average of $325 last year in the U.S..
- 57 percent of 18-34 year-olds are likely to notice mega sales events through social media, compared to 38 percent of consumers who are 35+.