Yakima Products has partnered with online-to-offline commerce platform Locally, which supports local retailers by guiding online consumers to a local dealers with the desired Yakima products in stock.
Currently, Locally features more than 250 Yakima products, from base racks and cargo boxes to bike, boat and ski mounts. Consumers can do their research online, and then find a local retailer to complete their transaction. This enables customers to both support their community and to get expert in-person assistance. Yakima launched Locally’s Dealer Locator this summer, which allows shoppers to browse a participating store’s in-stock Yakima selection. Yakima’s phase 2, which debuted on November 1, includes a new Locally powered Product Locator installed on every Yakima product page. This feature enables a shopper viewing a specific item to see which nearby store has that exact item in stock. The Product Locator is powered by live retailer inventory feeds provided by dealers at least once a day, often hourly, and in some cases, in real-time. Through Locally’s “Buy it Locally” conversion platform, a shopper can reserve an item or pay online for in-store pickup at a participating store.
“We love that Locally supports both our consumers and our brick and mortar retailers It brings together the best of both worlds for our consumers – blending our unparalleled online vehicle customization tool plus the convenience of the 24/7 online experience with the hands-on help and support from local retailers,” said Jason McGibbon, Vice President of Sales at Yakima.