Jason McGibbon has been named Yakima Vice President of Sales. In his new role, McGibbon is responsible for driving the execution and implementation of the sales strategy for the company’s three-brand portfolio of Yakima, Whispbar and Prorack in the United States, Canada and Latin America. He also manages the overall relationship with outside sales agencies, regional sales and marketing representatives and the company’s customer service department.
“Jason has led the sales team through many transformational changes over his three years with Yakima. Today, our sales organization is stronger than ever and well-equipped to deliver our aggressive goals,” said Ryan Martin, Chief Executive Officer of Yakima. “Jason’s contributions to Yakima have been key and extend well beyond the sales organization. I am thrilled to have his continued sales leadership as our VP of Sales.”
McGibbon is a seasoned outdoor and sporting goods industry veteran with more than 15 years of experience with global brands. He joined Yakima in 2013 as Senior Director of Sales, and most recently was Global Senior Director of Sales.
Prior to joining Yakima, he held sales leadership positions at Mountain Hardwear, New Balance Performance Outerwear and The North Face. He was also Vice President of Sales at American Recreation Products, where he managed the global sales effort for multiple outdoor brands, including Sierra Designs, Kelty and Ultimate Direction.