Wintersteiger has expanded its product range with the acquisition of the Hotronic Group worldwide, producers of the Hotronic FootWarmer and the Snapdry Boot & Glove Dryer. Hotronic will complement Wintersteiger BootDoc product line which sells custom foam liners, insoles and socks for ski boots and other action sports footwear.
For the 2013-2014 season, Hotronic USA will continue its sales, administrative, shipping, customer service, and aftersales service functions from its Headquarters in Williston, Vt. Geoff Bruce will continue to manage sales and marketing of the Hotronic and Snapdry products for both the US and Canada. The Hotronic sales reps will also continue to provide clinics and support the line for the 2013-2014 season.
For the 2014-2015 season, some accounting and shipping functions will move to Salt Lake City. In addition, in some territories, the Wintersteiger and Hotronic sales reps will be combined.
Wintersteiger has supplied the ski and snowboard industry with machines, racks and tuning supplies since its inception in 1953. In 2011, Wintersteiger purchased BootDoc Austria and added BD as a product line focusing on customizing ski boots and other action sports footwear. The U.S. Headquarters are located in Salt Lake City, Utah.
