Outdoor Retailer announced an adjustment in the timing and duration of the upcoming 2017 Outdoor Retailer Winter Market show. According to Emerald Expositions, owners of the show, research is being conducted that could result in the timing of future Winter and Summer Expo dates, but at this point only the upcoming Winter Market has been affected.
The new dates for the 2017 Outdoor Retailer Winter Market show will be January 10-12, 2017 and the
All Mountain Demo is now scheduled for January 9, 2017. The original dates were January 7-10, with the Demo on January 6. The shifts always changes the expo from a four-day, over-the-weekend event to a three-day, midweek event.
“A significant majority of specialty retailers indicated in the post-show surveys and conversations that a midweek date pattern, rather than a schedule that includes weekend show days, is preferred as it allows them to get back to their store, or with their families enjoying the outdoors,” said Emerald in the change announcement. “Additionally, a clear majority feel a three day expo would best serve their needs.”
The change also was the result of feedback that the timing of this past show fell too close to many of the major order deadlines, said show organizers.
” Order deadlines and selling cycles are potentially different for many of our segments, but we look to best represent the needs of a majority of our audience and, as well, consider solutions around sales cycles that differ from the majority,” said the announcement.
Dates for the upcoming Summer Market are unchanged: August 3-6, 2016 with the Open Air Demo on August 2, 2016.
