What’s UP PR Announces Hires, L.A. Extension

What’s UP Public Relations, located in Denver, Colo., and founded in Bozeman, Mont., in 1997, specializing in international and national brands entering the U.S. markets in snow, outdoor, and fitness, is pleased to announce that Sarah Laughlin has joined the What’s UP PR team. Sarah will join as new business specialist and account executive, effective immediately.

Laughlin comes to What’s UP PR with experience in public-policy public relations and as a small business owner. After graduating from University of Colorado with a degree in corporate communications, Laughlin pursued an in-house marketing career in Washington, DC. Her 10 years of experience spans digital media, advertising, content marketing, and media relations. She holds an MBA from the University of Denver and is also the founder of an e-commerce ski apparel company.

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“Sarah is a powerhouse,” shares Beth Cochran, founder and owner of What’s UP, “She’s operates full-steam-ahead with creative solutions and tackles daily challenges heads-on.. She brings a welcome energy to our fluid office. We have some great events and client activations planned for this fall and Sarah is a driving force behind those initiatives.”

What’s UP also announced a collaboration with Los Angeles-based PR consultant Christina Peake, whose focus is on celebrity placements.

Peake has 20 years in the business of putting brands front-and-center with celebrity placements. Her work routinely doubles revenues overnight with brand exposure and demand, said the company. “We are elated to forge this new direction for our clients,” says Cochran.