VOORMI, already advocates for domestically sourced materials and American manufacturing, announced the expansion of on-site manufacturing capabilities at the company’s hometown headquarters in Pagosa Springs, Colo. The move comes as the brand redirects resources from industry tradeshows toward “tangible investments in people, capabilities, and accelerated product and technology development,” said VOORMI executives.
VOORMI is more than doubling on-the-ground sewing operations at their Pagosa Springs headquarters. The move represents a broad-reaching investment in local infrastructure that includes the addition of advanced pattern-making capability, several in-house sewing jobs, 3D-modeling software, and the onboarding of a 3rd party domestic logistics partner to expand product warehousing and shipping capabilities.
The development of high-technology products on a regional level stands in stark contrast to modern industry standards, said the company. Where others have looked for solutions overseas, VOORMI has ran countercurrent by building regional infrastructure to support the company’s rapid growth.
VOORMI CEO and Founder, Dan English commented, “We’ve watched the industry dance to the fiddle of large tradeshows and overseas suppliers and decided there has to be a better way. We believe the future is in lean production, rapid go-to-market strategies and forging a stronger connection between the VOORMI brand, small town USA, and our customers. That’s why we have decided to re-direct our resources away from expensive disconnected tradeshows and toward the creation of jobs and the advancement of our product development capabilities.”
Accordingly, VOORMI will not be showing at either the 2017 SIA or Winter Outdoor Retailer trade shows.
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