Vibram – which develops and manufactures high-performance rubber soles for outdoor and lifestyle activities, workwear and fashion – selected dble collective as its North America public relations agency of record.
This partnership is poised to elevate Vibram and its footwear partners through strategic media relations and experiential events, showcasing the brand’s innovation, performance and continued growth. Leaning into dble collective’s experience working with industry-leading footwear brands, the partnership will help engage and educate a broader audience about Vibram’s history, quality, performance and innovation in the footwear industry.
Founded in 1937 by Italian mountaineer Vitale Bramani, the brand’s history is rooted in mountain exploration, and now spans industries and continents while maintaining its commitment to “Confidence in Every Step.” With its current U.S. headquarters in North Brookfield, Mass., Vibram produces more than 40 million soles worldwide, each year.
“We are thrilled to partner with dble collective as our North America public relations agency,” said Fabrizio Gamberini, Vibram’s president. “Their deep understanding of the footwear industry will help us share Vibram’s rich heritage and unwavering commitment to innovation and performance. Together, we aim to inspire outdoor enthusiasts and everyday consumers alike.”
With over 80 years of experience under its belt, Vibram designs and manufactures soles for top footwear brands such as Nike, HOKA, Danner, Arc’teryx, Altra, La Sportiva and more. Utilizing proprietary compounds such as Megagrip and XS Grip, in addition to innovative technology such as Litebase and Traction Lug, Vibram collaborates closely with brand partners to ensure design excellence in every shoe marked with the yellow octagon.
