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Friday, June 18, 2021

Vertical Brands Signs Worldwide License for K2 Apparel

Vertical Brands announced that it has signed a worldwide license for apparel with K2 Sports of Seattle, Wash. K2 Apparel will launch for Fall 2017 and will be present at regional and major trade shows.

“K2 gives us a phenomenal opportunity to launch this heritage brand and expand our portfolio of premium products,” said Christopher Neary, CEO of Vertical Brand. “In addition, we have been fortunate to enlist the talents of Bill Post to direct the efforts and insure that it is properly conceived and targeted in this challenging market. Bill brings a wealth of experience and passion for the wintersports business, and, along with our design team, has created a concise, well-thought-out introductory line that will establish our path for the future. Lastly, we have been fortunate to align a strong sales team which will be a key to our success.”

RELATED: Vertical Source Appoints VP of Sales

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