Bryce Wernsman has been named President at Vasque Footwear. For the last three years, Wernsman has led marketing efforts as the senior director of global marketing at Red Wing Shoe Company with a focus on the Red Wing Shoes brand, Red Wing Store retail network and led a digital transformation across the company. In his new role at Vasque, Wernsman will drive Vasque’s existing and new distribution, product and brand strategies across Vasque’s emerging global markets.
Prior to his time at Red Wing Shoe Company, Wernsman held a variety of sales and marketing leadership roles at Minnesota-based outdoor company, Polaris, a premium manufacturer of recreational vehicles, parts, accessories and apparel.
“Vasque is an incredible brand with a rich history of providing world-class footwear to outdoor enthusiasts,” said Wernsman. “I am incredibly honored to steward a brand so rich in history into a new era of consumer, product and distribution expansion. We have a talented Vasque team and together we are poised for continued growth.”
Allison Gettings, who has most recently led Vasque, will transition to vice president of business services at Red Wing Shoe Company.
