Holton Sales Group is joining the Vasque’s sales force to represent the Midwest territory. Holton will cover Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Upper Michigan and Wisconsin for the footwear brand.
With more than 70 years combined experience in the outdoor industry, the Holton Sales Group currently works with outdoor brands Smartwool, Tilley Endurables, Chaco, Vibram FiveFingers, ProBar and Lilypond. Specialists in the outdoor, ski, running and footwear channels, it operates showrooms in Duluth, Minn., and Wausau, Wis.
“Our team is super excited to be part of a footwear brand that continues to innovate,” says Jim Holton, Agency Principle of the Holton Sales Group. “Vasque represents 50 years of footwear craftsmanship and we are proud to be part of the company’s future growth. We are fortunate to have strong relationships with our great retail partners and look forward to making Vasque an important element of their business.”