Vasque Adds Southwest, Rockies Representation

Vasque footwear has added two new agencies representing the Southwest and Rockies. The Steve Ray Outdoor Sales team is covering California, Nevada and Arizona, while Waypoint Outdoor has expanded its representation from the Pacific Northwest to include the Rockies.

Waypoint’s representation of the Vasque account is led by Jeff Dill, with years of experience working in product design, management, and development in footwear and apparel. Jeff is based in Portland Oregon and is an avid cyclist, skier and backpacker.

“Waypoint has been a part of the Vasque family for almost 20 years,” said Bob Holding, principal and brand manager at Waypoint. “We’re honored and truly excited to expand our representation from the Pacific Northwest to the Rockies. We are continually inspired by this family owned and lead American brand. Their values and point of view are a foundational element to our business.”

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Steve Ray Outdoor Sales was started in 1994 with a focus on service and supporting retailers. The agency also represents like-minded brands such as Osprey, Big Agnes, Grayl and Cocoon.

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