Surftech announced that industry veteran John Vance is joining the company as CEO starting May 9. Vance has had a long career in the action sports holding key executive positions with Quiksilver, Sanuk and most recently Freewaters.
“Our corporate objectives continue to be focused on growth and being the most retail friendly company in the industry,” said Trent Pedersen, Chairman of Surftech’s Board of Directors. “John has all the leadership elements we were looking for and we know his amazing retail relationships will benefit all.”
“This opportunity actually brings me full cycle; as my first business venture was building boards under my own label in Ventura County,” said Vance
“It’s an exciting time in the board building business with so many forward thinking ideas and technologies being employed in making better and more enjoyable products,” he continued. ”I also believe that today’s advanced board technologies and designs play a significantly greater role in driving business into our retail partners’ stores than ever before. When I look at the overall market and the significance of Surftech’s history I clearly see Surftech uniquely positioned to provide the most technically advanced price/value products available today.”