Park City, Utah-based Uncharted Supply Co., an emergency preparedness company behind the 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held, independent media investment company founded by Peter Chernin.
Uncharted was founded in 2016 by adventurer and philanthropist Christian Schauf, along with founding team members Eric Janowak, Mike Escamilla and Josh Anderson with the goal of creating modern personal preparedness products and services to keep people safe and protected, and to educate families, friends, and communities on personal preparedness.
“Uncharted’s mission is to make the world a safer place for all through high-quality products and educational content. The Chernin Group’s investment brings an amazing level of financial and strategic support, experience, and relationships. We had an amazing first year as a company, and after working with the Chernin team over the last several months, we are confident their involvement is going to be an accelerant towards achieving our goals and growing our company,” said Schauf.
Built off the premise that emergency readiness shouldn’t be relegated to bunker-builders, DIY’ers, and doomsayers, Uncharted aims to build fully-integrated, high-quality survival kits that are invaluable for everyone from the city dweller to the hardcore adventurer. Tied to its products is Uncharted’s dedication to creating and sharing educational content to help prepare consumers for unknown situations. At its inception, Uncharted consulted with first responders, doctors, mountain guides, and leading survival experts to develop its flagship product – the 72-hour survival kit aptly named the Seventy2.
Following a highly successful Indiegogo campaign for the Seventy2, Uncharted was subsequently featured on the October season premiere of ABC’s Shark Tank.
Now through its partnership with TCG, Uncharted seeks to further grow its direct-to-consumer sales, develop and launch new product lines, and expand its educational content and brand footprint.