Uncharted Supply Announces New Execs, Wholesale Business Expansion

 Uncharted Supply Co., maker of emergency preparedness products, announced the addition of Jordan Parise as director of sales and Ryan Heuser as the brands head of creative. The new executives will support a sizeable expansion of Uncharted’s product offering and brick-and-mortar retail presence, effective immediately, said the company.

“In 2019 we will be announcing an entire line of new products, strategic partnerships and sales channels,” said Uncharted CEO and founder, Christian Schauf. “Building the right team to support these initiatives has been paramount from day one, and we’re pleased to welcome Jordan and Ryan as the first new team members of 2019.”

As director of sales, Parise will focus on rapid expansion of Uncharted’s retail, government and B2B sales channels. In his first weeks on the job, he has worked alongside Schauf to begin discussions with various outdoor rep groups. Until now, Uncharted has been exclusively sold direct to consumer. Uncharted is in search of a rep group that will support its mission to deliver an in-store experience at specialty retailers nationwide that is both attractive and engaging for the consumer, and profitable for retail partners.

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Heuser will play a vital role in guiding the brand’s overall design aesthetic including Uncharted’s retail presence.