Ultimate Direction Names Robert National Sales Manager

Leading hydration brand Ultimate Direction has hired Brian Roberts to fill the position of national sales manager.

Roberts comes to Ultimate Direction with more than 20 years of experience in the outdoor and sporting goods industries. He most recently guided the sales team at Altra Footwear, ushering impressive growth during his six-year tenure with the brand.

Roberts comes from a competitive running background and recently moved to Colorado with his family. He has already started expanding Ultimate Direction’s domestic field sales team, said the company.

“We have the team and products to continue growing in the United States while taking exceptional care of our established customers,” Roberts said. “I’ve personally been an Ultimate Direction user for years and believe we can grow not just with our award-winning hydration packs but with Wearable Gear and accessories for multi-sport athletes.” for watching!

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Roberts can be contacted at brian.roberts@ultimatedirection.com or