The UCO #TrashTag Project aims to pick up 20,000 pieces of trash by October 8, 2016, doubling the movement’s current commitment to keep nature beautiful by cleaning trails, parks and other public spaces.
The project encourages fans and the general public to commit to picking up after themselves and one another in the wilderness, then sharing their efforts on Instagram using #TrashTag. After UCO People ambassador Steven Reinhold brought his idea to the company, UCO, a Cascadian-based heritage lighting brand, founded the UCO #TrashTag Project and pledged a collective goal of picking up 10,000 pieces of trash by October 2016. However, on Instagram #TrashTag has surpassed that number within six months, with 10,868 posts as of early March.
UCO believes that as the weather gets warmer and more people start hitting the trails, there will be more litter left behind, unfortunately. However, this means there are more opportunities for fans to leave a positive impact on their adventures. To inspire wide-spread project efforts, they have issued a new challenge to fans: pick up 20,000 pieces of trash by October 8, 2016, the project’s one-year anniversary.
“We enjoyed seeing the interesting TrashTags from neighborhood parks, snowy trails, and city streets that were shared this winter,” said Steven Reinhold, UCO People ambassador. “We can’t wait to hit the trail this summer with our #TrashTag family to make nature beautiful while adventuring across the globe.”
In addition to their new goal, UCO #TrashTag Project has scheduled clean-ups in North Carolina and California on April 3, with more to be scheduled soon. The project also aims to work with university sustainability programs to encourage participation on college campuses.
To learn more about the UCO #TrashTag Project, please view trashtagproject.com or Instagram.com/ucotrashtagproject. Positions for the #TrashTag ambassador program are still available. To learn more about the ambassador program or university involvement, please contact molly@darbycommunications.com.
