Toad&Co, the lifestyle company inspired by the outdoors, announced the addition of Kyle Boettcher to its senior leadership team as vice president of product and merchandising, effective immediately. In his new role, Boettcher will lead the strategic development, management and execution of the product design and merchandising teams for Toad&Co. Building upon the existing product line and through close collaboration with the marketing and sales teams, Boettcher also will spearhead the continued evolution of Toad&Co’s product point-of-view and merchandising strategy across all channels.
In his most recent role as Abercrombie & Fitch’s head of global concept and brand development, Boettcher oversaw the brand and product’s seasonal creative direction, explored and developed product extensions, collaborations and liaised with the marketing, PR and customer experience teams to reinforce brand aesthetic and product presentation. Boettcher was with Abercrombie & Fitch for 10 years prior to his role with Toad&Co.
“Toad&Co has placed making a positive impact at the center of everything they do. I joined this team because of their relentless optimism to make a difference,” notes Boettcher. “Great clothes that makes you feel good and actually “do good” for the environment and the communities we live in – you can’t beat that. I am incredibly excited for what lies ahead as we write the next chapter for Toad&Co. It’s going to be a good one.”