Toad&Co, the lifestyle apparel company inspired by the outdoors, has added Mountain Lake Marketing to its sales force, effective immediately. Mountain Lake will represent Toad&Co clothing and accessories in theMid-Atlantic territory.
Based in Pennsylvania, Mountain Lake Marketing was founded by Bill Love, a sales veteran who has been in the outdoor industry for over 30 years. His team includes Bill Keys, Doug Reilley and Jonathan Lawrence. The agency represents brands across the outdoor apparel and footwear markets. Mountain Lake Marketing will begin showing Toad&Co’s Spring 2018 collection to retailers immediately and will debut the Fall 2018 collection in at Outdoor Retailer Winter Market in January.
“Mountain Lake Marketing has a best-in-class team and organizational structure that will add value to Toad&Co retailers in the Mid-Atlantic as they work to grow their lifestyle sportswear categories,” notes Scott Whipps, Toad&Co vice president of sales.
