Timbuk2 used Earth Day to announce the launch of its Timbuk2 Life Cycle, a program to reduce, reuse, repair, recycle and reimagine Timbuk2 bags. To launch this effort, Timbuk2 announces new partnerships with yerdle, iFixit, and TerraCycle, and hires a full-time repairs sewer in San Francisco.
Timbuk2’s Life Cycle program was inspired by Patagonia’s Common Threads Partnership, says Timbuk2 brand director Lizzy Fallows. “Patagonia educated us about the 5 R’s of their Common Threads Partnership and encouraged us to use a similar structure for our Life Cycle program,” she says. “Their mentorship and generosity developing, testing, and launching our program was invaluable.”
More information about Life Cycle can be found at http://lifecycle.timbuk2.com and a summary of the program’s five pillars is below:
Reduce: Timbuk2 encourages customers to invest in things that last. All Timbuk2 bags have a lifetime warranty and Timbuk2 stands behind the legendary quality and craftsmanship.
Reuse: Timbuk2 now helps customers find a new home for their bag:
Yerdle Your Bag – Timbuk2 partners with yerdle, an online community where people give and get things for free. On yerdle, people give away durable goods they no longer need, like camping gear, kitchen tools, electronics and kids toys. By giving something away, you earn points – then use your points to get something you want.
Send Timbuk2 any unwanted bags and they will find it a new home via a local non-profit partner and give the customer 30% off their next Timbuk2 purchase through April 2014, and 20% thereafter.
Repair: Timbuk2 now offers repairs to keep their bags working for the long haul:
Timbuk2 launches new fix-it manuals and replacement parts for customers to repair their bag. Get started here: http://lifecycle.timbuk2.com.
Timbuk2 hired a new full-time sewer dedicated to repair products. Customers can now send in damaged bags and they’ll do their best to repair it. Learn more here: http://lifecycle.timbuk2.com.
Recycle: Customers can now send Timbuk2 any unwanted bags and they will recycle it via their new partner TerraCycle, a New Jersey-based upcycling company, and will give 30% off the next Timbuk2 purchase through April 2014 and 20% thereafter.
Reimagine: Timbuk2 now provides inspiration to create something entirely new out of a Timbuk2 bag. http://lifecycle.timbuk2.com.