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Saturday, July 31, 2021

Thule Group Acquires Roof Top Tent Brand

The Thule Group announced the acquisition of Tepui Outdoors Inc., a pioneering brand in the North American roof top tent market. Thule plans to use the acquisition to expand its portfolio of products focused on the active lifestyle.

“The overlanding category has been growing steadily over the last few years, and we are very pleased to add this great assortment of high-quality Roof Top Tents and accessories to our broad portfolio of products that cater to consumers who enjoy living an active life,” said Magnus Welander, CEO and president of the Thule Group. “The synergies between the Thule market leading expertise for transport solutions on the vehicle and Tepui Roof Top Tents exist in both consumer marketing and in the supply chain. When combined with the mutual philosophies on high quality, smart engineering and great design, as well as a shared passion for the outdoors, Tepui is a natural fit to our portfolio.”

Tepui was founded in 2010 by Evan and Gabriela Currid. The company is based out of Santa Cruz, Calif., and led by Evan Currid as president, Bernard Bove as director of operations and John Griffith as director of sales & marketing, who all will reportedly continue to manage the product category for the Thule Group.

“When the Thule Group approached us, the connection between the mindset, product portfolios and the two brands was obvious.  We knew we had found the perfect partner to continue to grow this great product category,” said Evan Currid.

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