Tecnica, the Italian outdoor footwear manufacturers, announced a that, effective immediately, Mike Young will service dealers in Texas, Oklahoma, Louisiana, and Arkansas.
After re-entering the U.S. footwear market and receiving multiple industry awards for their custom-fit trail shoes – the FORGE, PLASMA, and ORIGIN – enthusiasm for Tecnica footwear has rapidly grown among retailers and consumers alike, said the company, citing accounts of customers traveling for several hours to authorized Tecnica dealers to experience their proprietary C.A.S. technology. Because Tecnica footwear is committed to independent retail, sold solely through the wholesale channel, additional sales support will allow that momentum to continue to build.
Young brings 35 years of experience in performance footwear to his new role with Tecnica, having played an integral role in the development of Prince’s T-Series tennis shoe, which went on to be the number one tennis shoe for 10 years.
“We’re excited to welcome Mike as the newest member to the Tecnica Footwear sales team,” said Justin Heanue, Tecnica national sales manager. “Mike has a track record of success in the footwear industry, and his impact in the South Central U.S. will be felt immediately.”
“Tecnica has disrupted the technical footwear category with C.A.S., providing customers with a new norm in how footwear fits and performs, and specialty independent retailers with an opportunity to deliver a unique, highly personalized in-store experience,” explained Young, who resides in Austin, Texas, with his wife and two daughters. “The outdoor community of the south is one that I expect will fully embrace it.”
