TBA Outdoors – an integrated agency for outdoor brands – announced its rebranding as Untamed. Untamed will maintain a sharpened focus on integrated, results-obsessed strategy that is built to help outdoor brands thrive, defined by what it calls fearless spirit, momentum and creative firepower.
“The success of TBA Outdoors gave us the clarity and confidence to evolve,” said Untamed CEO, Scott Brandon. “As we looked at where we’re headed and who we’ve become, it was obvious the brand needed to catch up. We’ve grown into something sharper, faster and more relentless. Untamed is the name that finally fits: it reflects our mindset, our momentum and the kind of partner we are for brands ready to break through.”
Untamed will focus on combining strategy, creative, media and tech, extending storytelling, a data-driven approach and outdoor know-how to ensure every move connects with the right audience.
It will kick off this next chapter with a new campaign for Raymarine, “later this summer.”
