Colorado-based sports drink mix manufacturer Tailwind Nutrition announced that its original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to the sports supplement industry, said the company.
Certification under the Informed-Choice program includes a detailed review and assessment of the manufacturing processes, testing across multiple batches, and post-certification testing through monthly blind sampling. Products that carry the Informed-Choice logo are regularly screened for banned substances, down to part-per-billion levels.
Informed-Choice was established by LGC, an anti-doping laboratory with more than 50 year’s of experience in doping control and research in sports. With the support of key players in the supplement industry it has since become an international standard in sports nutrition quality assurance, allowing companies like Tailwind to best meet the needs of consumers, elite and amateur athletes, coaches and nutritionists.
Informed-Choice is recognized by a growing number of National Anti-Doping Organizations (NADOs), the Institute of National Anti-Doping Organizations (iNADO), and a host of sporting bodies such as the United States Ski and Snowboard Association and the Australian Institute of Sport (AIS). To find out more about the Informed-Choice program and testing process, or to see a complete list of certified products visit informed-choice.org.
